{ "name": "ppclawfirms.co.uk Law Firm Marketing Fee Index", "title": "Law Firm Marketing Fee Index", "url": "https://ppclawfirms.co.uk/datasets/law-firm-marketing-fee-index/", "csv": "https://ppclawfirms.co.uk/datasets/law-firm-marketing-fee-index.csv", "markdown": "https://ppclawfirms.co.uk/datasets/law-firm-marketing-fee-index/index.md", "computed_at": "2026-09-21", "license": "https://ppclawfirms.co.uk/terms", "headline": "The median published figure in the Law Firm Marketing Fee Index is 1,500 GBP across 9 sources' own pages (range 9.95 to 3,000 GBP), read 21 September 2026.", "quotes": [ "The median published figure in the Law Firm Marketing Fee Index is 1,500 GBP across 9 sources' own pages (range 9.95 to 3,000 GBP), read 21 September 2026.", "9 of the 31 named sources read in full publish a figure; 22 publish none, read 21 September 2026." ], "citation": "\"ppclawfirms.co.uk Law Firm Marketing Fee Index\", updated 2026-09-21, https://ppclawfirms.co.uk/datasets/law-firm-marketing-fee-index/.", "changed_since": null, "national": { "unit": "GBP", "n": 9, "median": 1500, "min": 9.95, "max": 3000, "p25": 850, "p75": 2000, "mean": 1423.3278, "units": { "GBP": 9 }, "published_sources": 9, "named_sources": 44, "read_sources": 31, "not_published": 22, "published_share": 0.29 }, "by_axis": {}, "rows": [ { "source": "Whitehat SEO for solicitors", "url": "https://whitehat-seo.co.uk/seo-for-solicitors", "figure": "£2,000", "value": 2000, "unit": "GBP", "axis": {}, "retrieved_at": "2026-09-21", "quote": "£2,000–£3,000 / month", "source_class": "primary-provider-own-site", "text_sha256": "85afe6dc01da847b2237e0fb651381ab883f24c6b162922e5fe54cb46145745a" }, { "source": "MagnifyLab PPC for lawyers", "url": "https://www.magnifylab.com/expertise/law-firm-digital-marketing/ppc-for-lawyers/", "figure": "£750", "value": 750, "unit": "GBP", "axis": {}, "retrieved_at": "2026-09-21", "quote": "Starts from £750", "source_class": "primary-provider-own-site", "text_sha256": "4ca3144281dd8c7eb188fc8d9fc82c25e47dbcbb226223faf28ef3c452472b27" }, { "source": "Footprint Digital legal sector marketing", "url": "https://www.footprintdigital.co.uk/sectors/legal-sector-marketing/", "figure": "£1,100", "value": 1100, "unit": "GBP", "axis": {}, "retrieved_at": "2026-09-21", "quote": "PPC: £1,100/month.", "source_class": "primary-provider-own-site", "text_sha256": "c8f172347a393731b177423ef701c8209fb3a170999b46dd4605eb4392822257" }, { "source": "RankMyFirm pricing", "url": "https://rankmyfirm.co.uk/pricing/", "figure": "£1,500", "value": 1500, "unit": "GBP", "axis": {}, "retrieved_at": "2026-09-21", "quote": "Monthly fees begin afterwards, typically £1,500-£5,000+ per month.", "source_class": "primary-provider-own-site", "text_sha256": "a8fb23bc29ce07d83d2912a6eb8aedec435390b1a8c750fa6b6615356955de55" }, { "source": "BCS Media SEO cost for solicitors", "url": "https://www.bcsmediadesign.co.uk/services/seo-cost-solicitors/", "figure": "£3,000 ", "value": 3000, "unit": "GBP", "axis": {}, "retrieved_at": "2026-09-21", "quote": "Growth and Scale tier retainers from £3,000 per month.", "source_class": "primary-provider-own-site", "text_sha256": "98964ba6d0e814269f10f94ed802a146ec59ef87c7543acb01280d4cb913e822" }, { "source": "Clear Click PPC agency cost UK", "url": "https://www.clear-click.com/blog/ppc-agency-cost-uk", "figure": "£1,500, ", "value": 1500, "unit": "GBP", "axis": {}, "retrieved_at": "2026-09-21", "quote": "Retainers from around £1,500, mid-market £2,500 to £6,000, or 10 to 20 per cent of spend.", "source_class": "primary-provider-own-site", "text_sha256": "223ae992c2808e66667270e3c0e142c40b4aee84f7a4f270fff317fc35ef0946" }, { "source": "Rnk Rocket SEO for solicitors", "url": "https://rnkrocket.com/seo-for-solicitors", "figure": "£9.95", "value": 9.95, "unit": "GBP", "axis": {}, "retrieved_at": "2026-09-21", "quote": "Plans from £9.95/mo • Results in under 5 minutes", "source_class": "primary-provider-own-site", "text_sha256": "7ef27e43d0a2e5f786498239d9acaff53d68e46162d5618e0259662533cb42bc" }, { "source": "Grow with QS marketing for law firms", "url": "https://growwithqs.com/marketing-services-for-law-firms/", "figure": "£2,000 ", "value": 2000, "unit": "GBP", "axis": {}, "retrieved_at": "2026-09-21", "quote": "Starting at £2,000 per month, firms gain access to all our offerings, including industry-leading digital marketing for solicitors designed to enhance online presence, improve search engine rankings, drive targeted traffic, and convert visitors into loyal clients—all with no additional fees.", "source_class": "primary-provider-own-site", "text_sha256": "3c7d9e8475d3d8a215b1e0f40677b317d8eded6049a14d9a3c6d74eb3ad45316" }, { "source": "Elite Digital pricing", "url": "https://elitedigitalagency.io/pricing/", "figure": "£950", "value": 950, "unit": "GBP", "axis": {}, "retrieved_at": "2026-09-21", "quote": "£950/mo", "source_class": "primary-provider-own-site", "text_sha256": "adf60a5dc5570e1ae0bc1b0012018905cdfd91366cd911a1c4d561da97f9110c" } ], "not_published": [ { "source": "Marketing Lawyers PPC", "url": "https://marketinglawyers.co.uk/our-services/ppc-pay-per-click/", "retrieved_at": "2026-09-21", "reason": "every candidate on the page was refused" }, { "source": "Ink Digital B2B legal SEO", "url": "https://ink-digital.co.uk/services/seo/industry/b2b-legal/", "retrieved_at": "2026-09-21", "reason": "read in full and no accepted figure on the page" }, { "source": "Ink Digital pricing", "url": "https://ink-digital.co.uk/pricing/", "retrieved_at": "2026-09-21", "reason": "every candidate on the page was refused" }, { "source": "ClickGuardian best law firm PPC agencies UK", "url": "https://clickguardian.ai/blog/best-law-firm-ppc-agencies-uk", "retrieved_at": "2026-09-21", "reason": "every candidate on the page was refused" }, { "source": "HOC Digital, what law firms can and cannot say in ads", "url": "https://hocdigitalsolutions.co.uk/blog/compliance-advertising-what-law-firms-can-and-cant-say-in-ads-in-2025/", "retrieved_at": "2026-09-21", "reason": "every candidate on the page was refused" }, { "source": "Cloudswitched PPC management cost for law firms", "url": "https://www.cloudswitched.com/services/google-ads/ppc-management-cost-uk/law-firms", "retrieved_at": "2026-09-21", "reason": "read in full and no accepted figure on the page" }, { "source": "Legal Marketing 4U", "url": "https://legalmarketing4u.co.uk/", "retrieved_at": "2026-09-21", "reason": "read in full and no accepted figure on the page" }, { "source": "Legal Marketing 4U pricing", "url": "https://legalmarketing4u.co.uk/pricing/", "retrieved_at": "2026-09-21", "reason": "read in full and no accepted figure on the page" }, { "source": "The Legal Lab", "url": "https://thelegallab.co.uk/", "retrieved_at": "2026-09-21", "reason": "read in full and no accepted figure on the page" }, { "source": "Cal Partners SEO for law firms", "url": "https://www.calpartners.co.uk/specialist-sectors/marketing-for-law-firms/seo-marketing-for-law-firms/", "retrieved_at": "2026-09-21", "reason": "read in full and no accepted figure on the page" }, { "source": "Legal Marketing on choosing a compliant partner", "url": "https://legal-marketing.co.uk/choose-a-marketing-partner-who-understands-advertising-compliance/", "retrieved_at": "2026-09-21", "reason": "read in full and no accepted figure on the page" }, { "source": "FireTap Legal Marketing", "url": "https://firetaplegalmarketing.co.uk/", "retrieved_at": "2026-09-21", "reason": "read in full and no accepted figure on the page" }, { "source": "Kleo Digital for law firms", "url": "https://www.kleodigital.co.uk/services/digital-marketing-for-law-firms/", "retrieved_at": "2026-09-21", "reason": "every candidate on the page was refused" }, { "source": "Finsbury Media, how much do PPC agencies charge", "url": "https://finsburymedia.com/how-much-do-ppc-agencies-charge/", "retrieved_at": "2026-09-21", "reason": "every candidate on the page was refused" }, { "source": "Dashing Digital, what law firm SEO costs", "url": "https://www.dashingdigital.co/digital-marketing-for-attorneys/how-much-does-it-cost-for-a-law-firm-to-hire-a-marketing-agency-for-seo-aeo", "retrieved_at": "2026-09-21", "reason": "every candidate on the page was refused" }, { "source": "the legal marketing provider universe", "url": "https://clickguardian.ai/blog/best-law-firm-ppc-agencies-uk", "retrieved_at": "2026-09-21", "reason": "every candidate on the page was refused" }, { "source": "Footprint Digital pricing", "url": "https://www.footprintdigital.co.uk/pricing/", "retrieved_at": "2026-09-21", "reason": "read in full and no accepted figure on the page" }, { "source": "6S Marketers pricing", "url": "https://6smarketers.com/pricing/", "retrieved_at": "2026-09-21", "reason": "every candidate on the page was refused" }, { "source": "Elite Digital PPC for legal firms", "url": "https://elitedigitalagency.io/blog/ppc-for-legal-firms/", "retrieved_at": "2026-09-21", "reason": "every candidate on the page was refused" }, { "source": "Whitehat law firm Google Ads and PPC", "url": "https://whitehat-seo.co.uk/blog/law-firm-google-ads-ppc", "retrieved_at": "2026-09-21", "reason": "every candidate on the page was refused" }, { "source": "Whitehat law firm digital marketing guide", "url": "https://whitehat-seo.co.uk/blog/law-firm-digital-marketing", "retrieved_at": "2026-09-21", "reason": "every candidate on the page was refused" }, { "source": "HeroSEO paid ads for legal", "url": "https://heroseo.co.uk/paid-ads-for-legal/", "retrieved_at": "2026-09-21", "reason": "every candidate on the page was refused" } ], "sources": [ { "url": "https://www.magnifylab.com/expertise/law-firm-digital-marketing/ppc-for-lawyers/", "label": "MagnifyLab PPC for lawyers", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://www.footprintdigital.co.uk/sectors/legal-sector-marketing/", "label": "Footprint Digital legal sector marketing", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://www.aqueous-digital.co.uk/legal/", "label": "Aqueous Digital legal", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://rankmyfirm.co.uk/pricing/", "label": "RankMyFirm pricing", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://rankmyfirm.co.uk/resources/seo-cost-law-firms/", "label": "RankMyFirm law firm SEO cost", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://marketinglawyers.co.uk/our-services/ppc-pay-per-click/", "label": "Marketing Lawyers PPC", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://marketinglawyers.co.uk/our-services/seo-search-engine-optimisation/", "label": "Marketing Lawyers SEO", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://whitehat-seo.co.uk/blog/law-firm-marketing-costs", "label": "Whitehat law firm marketing costs", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://whitehat-seo.co.uk/seo-for-solicitors", "label": "Whitehat SEO for solicitors", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://6smarketers.com/law-firm-seo-uk/", "label": "6S Marketers law firm SEO UK", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://www.bcsmediadesign.co.uk/services/seo-cost-solicitors/", "label": "BCS Media SEO cost for solicitors", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://ink-digital.co.uk/services/seo/industry/b2b-legal/", "label": "Ink Digital B2B legal SEO", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://ink-digital.co.uk/pricing/", "label": "Ink Digital pricing", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://www.clear-click.com/blog/ppc-agency-cost-uk", "label": "Clear Click PPC agency cost UK", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://clickguardian.ai/blog/best-law-firm-ppc-agencies-uk", "label": "ClickGuardian best law firm PPC agencies UK", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://hocdigitalsolutions.co.uk/blog/compliance-advertising-what-law-firms-can-and-cant-say-in-ads-in-2025/", "label": "HOC Digital, what law firms can and cannot say in ads", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://www.cloudswitched.com/services/google-ads/ppc-management-cost-uk/law-firms", "label": "Cloudswitched PPC management cost for law firms", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://legalmarketing4u.co.uk/", "label": "Legal Marketing 4U", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://legalmarketing4u.co.uk/pricing/", "label": "Legal Marketing 4U pricing", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://thelegallab.co.uk/", "label": "The Legal Lab", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://www.calpartners.co.uk/specialist-sectors/marketing-for-law-firms/seo-marketing-for-law-firms/", "label": "Cal Partners SEO for law firms", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://get-found.co.uk/blog/seo-for-solicitors-uk", "label": "Get-Found SEO for solicitors UK", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://legal-marketing.co.uk/choose-a-marketing-partner-who-understands-advertising-compliance/", "label": "Legal Marketing on choosing a compliant partner", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://firetaplegalmarketing.co.uk/", "label": "FireTap Legal Marketing", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://firetaplegalmarketing.co.uk/pricing/", "label": "FireTap Legal Marketing pricing", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://www.kleodigital.co.uk/services/digital-marketing-for-law-firms/", "label": "Kleo Digital for law firms", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://www.lawseoagency.co.uk/pricing/", "label": "Law SEO Agency pricing", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://finsburymedia.com/how-much-do-ppc-agencies-charge/", "label": "Finsbury Media, how much do PPC agencies charge", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://seoprofy.com/blog/law-firm-seo-cost/", "label": "SEOProfy law firm SEO cost", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://www.dashingdigital.co/digital-marketing-for-attorneys/how-much-does-it-cost-for-a-law-firm-to-hire-a-marketing-agency-for-seo-aeo", "label": "Dashing Digital, what law firm SEO costs", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://clickguardian.ai/blog/best-law-firm-ppc-agencies-uk", "label": "the legal marketing provider universe", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://rnkrocket.com/seo-for-solicitors", "label": "Rnk Rocket SEO for solicitors", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://growwithqs.com/marketing-services-for-law-firms/", "label": "Grow with QS marketing for law firms", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://www.footprintdigital.co.uk/pricing/", "label": "Footprint Digital pricing", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://6smarketers.com/pricing/", "label": "6S Marketers pricing", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://elitedigitalagency.io/pricing/", "label": "Elite Digital pricing", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://elitedigitalagency.io/blog/ppc-for-legal-firms/", "label": "Elite Digital PPC for legal firms", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://whitehat-seo.co.uk/blog/law-firm-google-ads-ppc", "label": "Whitehat law firm Google Ads and PPC", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://whitehat-seo.co.uk/blog/law-firm-digital-marketing", "label": "Whitehat law firm digital marketing guide", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://www.aqueous-digital.co.uk/pricing/", "label": "Aqueous Digital pricing", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://www.digitalsquad.uk/legal-marketing-agency/", "label": "Digital Squad legal marketing agency", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://www.digitalsquad.uk/pricing/", "label": "Digital Squad pricing", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://heroseo.co.uk/paid-ads-for-legal/", "label": "HeroSEO paid ads for legal", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://heroseo.co.uk/pricing/", "label": "HeroSEO pricing", "license": "the publisher's own terms; quoted for reporting and comment" } ], "methodology": "Every row is a verbatim sentence read from the named source's own page through the estate's fetch service on the date shown, hash-pinned to the stored read (the sha of the page's visible text; the raw page is mirrored to R2). 9 of the 31 named sources that could be read published a usable figure; 22 published none and are recorded as not published, never filled in; 13 could not be read (blocked, dead or unreachable) and count nowhere. The headline figures (median, minimum, maximum, quartiles) are over ONE figure per source in GBP (a source's median where its page yielded several accepted sentences), so N counts sources, never sentences; 141 candidate sentence(s) were refused by a reviewer with the reason recorded. Derivation as chartered: one row per specialist agency: the fee model it publishes (flat retainer, percentage of ad spend, one-off plus retainer), the entry fee, the minimum ad spend and any setup fee, split by discipline (PPC, SEO, both); across the board, the median and range of the entry retainer for a law firm against the same figures for a generalist agency, which is the LEGAL PREMIUM - what a firm pays for sector specialism - and is the figure no guide in this market computes. The share of specialists publishing a fee at all is reported beside it.", "embed": "

1,500 GBP

median published figure, Law Firm Marketing Fee Index, across 9 sources, read 21 September 2026

Source: ppclawfirms.co.uk Law Firm Marketing Fee Index
" }