# PPC for law firms

> Google Ads for UK law firms, run one practice area at a time. Tell us which work you want more of and get a fixed monthly fee before any advert goes live.

## Key facts

- The median published figure is £1,500 across 9 readings, with the middle half between £850 and £2,000. (Law Firm Marketing Fee Index: every row, with its source: https://ppclawfirms.co.uk/datasets/law-firm-marketing-fee-index/)
- 9 of 31 providers read publish a price at all; 22 publish none. (Law Firm Marketing Fee Index: every row, with its source: https://ppclawfirms.co.uk/datasets/law-firm-marketing-fee-index/)
- The cheapest published figure is £9.95, by Rnk Rocket SEO for solicitors. (Rnk Rocket SEO for solicitors: https://rnkrocket.com/seo-for-solicitors)
- The dearest published figure is £3,000, by BCS Media SEO cost for solicitors. (BCS Media SEO cost for solicitors: https://www.bcsmediadesign.co.uk/services/seo-cost-solicitors/)

## Key pages

- [PPC for law firms, built around your practice areas](https://ppclawfirms.co.uk/): the main tool, answer above the fold.
- [Law Firm Marketing Fee Index: every published figure](https://ppclawfirms.co.uk/published-prices/): Every provider we read that publishes a figure for PPC for law firms, what it publishes, and the day we read it. 9 of 31 read.
- [Who publishes a price, and who makes you ask](https://ppclawfirms.co.uk/who-publishes-a-price/): 9 of 31 providers read for PPC for law firms publish a figure. These are the ones that do not.
- [Law Firm Marketing Fee Index](https://ppclawfirms.co.uk/#data): original data table, updated 2026-09-21.
- [Full site content as markdown](https://ppclawfirms.co.uk/llms-full.txt)

## Data

- Law Firm Marketing Fee Index. Methodology: Every row is a verbatim sentence read from the named source's own page through our fetch service on the date shown, hash-pinned to the stored read (the sha of the page's visible text; the raw page is mirrored to R2). 9 of the 31 named sources that could be read published a usable figure; 22 published none and are recorded as not published, never filled in; 13 could not be read (blocked, dead or unreachable) and count nowhere. The headline figures (median, minimum, maximum, quartiles) are over ONE figure per source in GBP (a source's median where its page yielded several accepted sentences), so N counts sources, never sentences; 141 candidate sentence(s) were refused by a reviewer with the reason recorded. Derivation as chartered: one row per specialist agency: the fee model it publishes (flat retainer, percentage of ad spend, one-off plus retainer), the entry fee, the minimum ad spend and any setup fee, split by discipline (PPC, SEO, both); across the board, the median and range of the entry retainer for a law firm against the same figures for a generalist agency, which is the LEGAL PREMIUM - what a firm pays for sector specialism - and is the figure no guide in this market computes. The share of specialists publishing a fee at all is reported beside it.
- Last updated: 2026-09-21. Every figure cites its source inline.
- Source: MagnifyLab PPC for lawyers: https://www.magnifylab.com/expertise/law-firm-digital-marketing/ppc-for-lawyers/
- Source: Footprint Digital legal sector marketing: https://www.footprintdigital.co.uk/sectors/legal-sector-marketing/
- Source: Aqueous Digital legal: https://www.aqueous-digital.co.uk/legal/
- Source: RankMyFirm pricing: https://rankmyfirm.co.uk/pricing/
- Source: RankMyFirm law firm SEO cost: https://rankmyfirm.co.uk/resources/seo-cost-law-firms/
- Source: Marketing Lawyers PPC: https://marketinglawyers.co.uk/our-services/ppc-pay-per-click/
- Source: Marketing Lawyers SEO: https://marketinglawyers.co.uk/our-services/seo-search-engine-optimisation/
- Source: Whitehat law firm marketing costs: https://whitehat-seo.co.uk/blog/law-firm-marketing-costs

## Citation

Cite as: "Law Firm Marketing Fee Index", PPC for law firms, https://ppclawfirms.co.uk/ (updated 2026-09-21).

## About

- The team that runs this site also does the work it quotes for. It carries no advertising, no sponsored placement and no affiliate links, and no provider in the table has paid to be there or can pay to be removed. Every figure is read from the named provider's own public page on the date shown and is what that provider advertises, not a quote for your job. Prices move; check the source before you rely on a row.
- Operated by ppclawfirms.co.uk. Contact: enquiries@ppclawfirms.co.uk