Ppc for law firms: Legal Advertising Rules

The Legal Advertising Rules carries 1 published figure read from 2 sources' own pages, from 10,000 to 10,000 GBP, read 21 September 2026.

10,000 GBP

Median of the published figures

10,000 to 10,000 GBP

Range

1

Sources with a figure

2 of 15

Sources read that publish one

  1. ASA, ads for mass legal compensation claims10,000 GBP

2 of the 15 named sources read in full publish a figure; 13 publish none, read 21 September 2026.

By regulator

BreakdownMedianRangeSources
regulator ASA10,000 GBP10,000 to 10,000 GBP1
regulator ASA25 %25 to 25 %1

Every figure, with its source

One row per source: the figure the source's own page publishes, the page, and the day it was read. A figure that is not on a page we read is not on this one.

SourceFigureBreakdownRead
ASA, ads for mass legal compensation claims 10,000 GBP ASA 2026-09-21
ASA ruling, KP Law Ltd 25 % ASA 2026-09-21
The sentence each figure was read from (2)
  • ASA, ads for mass legal compensation claims, read 2026-09-21: The ASA ruled in the ads for JLG Legal Ltd that the “up to £10,000” claims were misleading because the firm couldn’t substantiate that a significant proportion of claimants would receive that amount, and the ads didn’t make it clear that this headline figure was before the deduction of up to 50% in fees and the cost of insurance.
  • ASA ruling, KP Law Ltd, read 2026-09-21: We understood KP Law charged a fee of up to 25% (inclusive of VAT) of the compensation awarded in a successful claim, with no other costs payable.

Read in full, publishes no figure

13 named sources were read in full on the dates shown and print no usable figure. They are counted, never filled in.

Methodology

Every row is a verbatim sentence read from the named source's own page through the estate's fetch service on the date shown, hash-pinned to the stored read (the sha of the page's visible text; the raw page is mirrored to R2).

2 of the 15 named sources that could be read published a usable figure; 13 published none and are recorded as not published, never filled in; 10 could not be read (blocked, dead or unreachable) and count nowhere.

The headline figures (median, minimum, maximum, quartiles) are over ONE figure per source in GBP (a source's median where its page yielded several accepted sentences), so N counts sources, never sentences; 2 candidate sentence(s) were refused by a reviewer with the reason recorded.

Derivation as chartered: one row per regulator per rule: what must be published, what may not be said, and what the statute prohibits outright - quoted verbatim from the authority with its effective date - plus the live enforcement record (the ASA's rulings against named firms, the SRA's warnings and fixed penalties) counted over time.

The derivation nobody has is the CROSS-REGULATOR one: the same firm marketing the same service is bound by a different transparency rule depending on which of five regulators authorises it, and a lead-generation payment that is ordinary marketing in one practice area is a criminal-adjacent breach under LASPO s.56 in another. changed-since on every rule, because a rate year here is a rule change.

2 candidate sentences on these pages were refused by a reviewer; each refusal and its reason is recorded in the review ledger.

Sources (25)
Cite or embed this figure

The Legal Advertising Rules carries 1 published figure read from 2 sources' own pages, from 10,000 to 10,000 GBP, read 21 September 2026.

2 of the 15 named sources read in full publish a figure; 13 publish none, read 21 September 2026.

Legal Advertising Rules, regulator ASA: median 10,000 GBP across 1 source, read 21 September 2026.

Legal Advertising Rules, regulator ASA: median 25 percent across 1 source, read 21 September 2026.

Cite as: "ppclawfirms.co.uk Legal Advertising Rules", updated 2026-09-21, https://ppclawfirms.co.uk/datasets/legal-advertising-rules/.

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10,000 to 10,000 GBP

1 published figures, Legal Advertising Rules, across 2 sources, read 21 September 2026

Source: ppclawfirms.co.uk Legal Advertising Rules

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