SRA rules law firm advertising: Legal Advertising Rules
The Legal Advertising Rules carries 1 published figure read from 1 source's own page, from 10,000 to 10,000 GBP, read 21 October 2026.
2 of the 23 named sources read in full publish a figure; 21 publish none, read 21 October 2026.
By regulator
| Breakdown | Median | Range | Sources |
|---|---|---|---|
| regulatorASA | 10,000GBP | 10,000 to 10,000GBP | 1 |
| regulatorASA | 25% | 25 to 25% | 1 |
Every figure, with its source
One row per published figure: the figure as the source's own page publishes it, the page, and the day it was read. A figure that is not on a page we read is not on this one.
| Source | Figure | Breakdown | Read |
|---|---|---|---|
| ASA, ads for mass legal compensation claims | 10,000GBP | ASA | 2026-10-21 |
| ASA ruling, KP Law Ltd | 25% | ASA | 2026-10-21 |
The sentence each figure was read from (2)
- ASA, ads for mass legal compensation claims, read 2026-10-21:
The ASA ruled in the ads for JLG Legal Ltd that the “up to £10,000” claims were misleading because the firm couldn’t substantiate that a significant proportion of claimants would receive that amount, and the ads didn’t make it clear that this headline figure was before the deduction of up to 50% in fees and the cost of insurance.
- ASA ruling, KP Law Ltd, read 2026-10-21:
We understood KP Law charged a fee of up to 25% (inclusive of VAT) of the compensation awarded in a successful claim, with no other costs payable.
Read in full, publishes no figure
21 named sources were read in full on the dates shown and print no usable figure. They are counted, never filled in.
- SRA guidance, transparency in price and service, read 2026-10-03: read in full and no accepted figure on the page
- SRA Transparency Rules, read 2026-10-10: read in full and no accepted figure on the page
- SRA guidance, transparency rules, read 2026-10-12: read in full and no accepted figure on the page
- SRA price transparency resource, read 2026-10-11: read in full and no accepted figure on the page
- SRA price transparency Q&A, read 2026-10-21: read in full and no accepted figure on the page
- SRA guidance, the prohibition of referral fees in LASPO sections 56-60, read 2026-10-21: read in full and no accepted figure on the page
- SRA Q&As on the ban of personal injury referral fees, read 2026-10-21: read in full and no accepted figure on the page
- SRA guidance, referral fees LASPO and the SRA Principles, read 2026-10-21: read in full and no accepted figure on the page
- SRA Code of Conduct for Firms, read 2026-10-03: read in full and no accepted figure on the page
- SRA Code of Conduct for Solicitors, RELs, RFLs and RSLs, read 2026-10-03: read in full and no accepted figure on the page
- LASPO 2012 section 56, read 2026-10-21: read in full and no accepted figure on the page
- LASPO 2012, the referral fees crossheading, read 2026-10-21: read in full and no accepted figure on the page
- ASA codes and rulings, read 2026-09-21: read in full and no accepted figure on the page
- Bar Standards Board transparency rules, read 2026-09-21: read in full and no accepted figure on the page
- The Law Society, price and service transparency, read 2026-10-12: read in full and no accepted figure on the page
- Council for Licensed Conveyancers, read 2026-10-15: read in full and no accepted figure on the page
- CILEx Regulation, read 2026-10-21: read in full and no accepted figure on the page
- Google Ads legal requirements policy, read 2026-09-21: read in full and no accepted figure on the page
- Google Ads policies, read 2026-10-21: read in full and no accepted figure on the page
- Google Ads, applying to advertise certain products and services, read 2026-10-21: read in full and no accepted figure on the page
- Legal Services Board, read 2026-09-21: read in full and no accepted figure on the page
Methodology
Every row is a verbatim sentence read from the named source's own page through our fetch service on the date shown, hash-pinned to the stored read (the sha of the page's visible text; the raw page is mirrored to R2).
2 of the 23 named sources that could be read published a usable figure; 21 published none and are recorded as not published, never filled in; 1 could not be read (blocked, dead or unreachable) and count nowhere.
The headline figures (median, minimum, maximum, quartiles) are over ONE figure per source in GBP (a source's median where its page yielded several accepted sentences), so N counts sources, never sentences; 5 candidate sentence(s) were refused by a reviewer with the reason recorded.
The fuller derivation this dataset is chartered to grow into (not yet what the figures above are; they are each source's own published figure as read): one row per regulator per rule: what must be published, what may not be said, and what the statute prohibits outright - quoted verbatim from the authority with its effective date - plus the live enforcement record (the ASA's rulings against named firms, the SRA's warnings and fixed penalties) counted over time.
The derivation nobody has is the CROSS-REGULATOR one: the same firm marketing the same service is bound by a different transparency rule depending on which of five regulators authorises it, and a lead-generation payment that is ordinary marketing in one practice area is a criminal-adjacent breach under LASPO s.56 in another. changed-since on every rule, because a rate year here is a rule change.
5 candidate sentences on these pages were refused by a reviewer; each refusal and its reason is recorded in the review ledger.
Sources (24)
- SRA guidance, transparency in price and service(the publisher's own terms; quoted for reporting and comment)
- SRA Transparency Rules(the publisher's own terms; quoted for reporting and comment)
- SRA guidance, transparency rules(the publisher's own terms; quoted for reporting and comment)
- SRA price transparency resource(the publisher's own terms; quoted for reporting and comment)
- SRA price transparency Q&A(the publisher's own terms; quoted for reporting and comment)
- SRA guidance, the prohibition of referral fees in LASPO sections 56-60(the publisher's own terms; quoted for reporting and comment)
- SRA Q&As on the ban of personal injury referral fees(the publisher's own terms; quoted for reporting and comment)
- SRA guidance, referral fees LASPO and the SRA Principles(the publisher's own terms; quoted for reporting and comment)
- SRA Code of Conduct for Firms(the publisher's own terms; quoted for reporting and comment)
- SRA Code of Conduct for Solicitors, RELs, RFLs and RSLs(the publisher's own terms; quoted for reporting and comment)
- LASPO 2012 section 56(the publisher's own terms; quoted for reporting and comment)
- LASPO 2012, the referral fees crossheading(the publisher's own terms; quoted for reporting and comment)
- CAP Code, the UK Code of Non-broadcast Advertising(the publisher's own terms; quoted for reporting and comment)
- ASA codes and rulings(the publisher's own terms; quoted for reporting and comment)
- ASA, ads for mass legal compensation claims(the publisher's own terms; quoted for reporting and comment)
- ASA ruling, KP Law Ltd(the publisher's own terms; quoted for reporting and comment)
- Bar Standards Board transparency rules(the publisher's own terms; quoted for reporting and comment)
- The Law Society, price and service transparency(the publisher's own terms; quoted for reporting and comment)
- Council for Licensed Conveyancers(the publisher's own terms; quoted for reporting and comment)
- CILEx Regulation(the publisher's own terms; quoted for reporting and comment)
- Google Ads legal requirements policy(the publisher's own terms; quoted for reporting and comment)
- Google Ads policies(the publisher's own terms; quoted for reporting and comment)
- Google Ads, applying to advertise certain products and services(the publisher's own terms; quoted for reporting and comment)
- Legal Services Board(the publisher's own terms; quoted for reporting and comment)
Cite or embed this figure
The Legal Advertising Rules carries 1 published figure read from 1 source's own page, from 10,000 to 10,000 GBP, read 21 October 2026.
2 of the 23 named sources read in full publish a figure; 21 publish none, read 21 October 2026.
Legal Advertising Rules, regulator ASA: median 10,000 GBP across 1 source, read 21 October 2026.
Legal Advertising Rules, regulator ASA: median 25 percent across 1 source, read 21 October 2026.
Cite as: "ppclawfirms.co.uk Legal Advertising Rules", updated 2026-10-23, https://ppclawfirms.co.uk/datasets/legal-advertising-rules/.
Download the CSV (2 rows, computed 2026-10-23)
Questions this data answers
What may a UK law firm's advertising say, and what must the firm publish, under the SRA, BSB, CLC, CILEx, ASA and LASPO rules?
The Legal Advertising Rules carries 1 published figure read from 1 source's own page, from 10,000 to 10,000 GBP, read 21 October 2026.
Where do the figures in the Legal Advertising Rules come from?
Every figure is quoted from its source's own page and dated (last read 21 Oct 2026). 23 named sources were read and 2 publish a figure; the 21 that publish none are recorded as not published, never estimated.