Legal marketing cost UK: Law Firm Marketing Fee Index
For PPC, the median published figure in the Law Firm Marketing Fee Index is 450 GBP across 19 figures from the sources' own pages (range 125 to 1,650 GBP), read 1 November 2026.
450 GBP Median for PPC middle half 200 to 895 GBP
125 to 1,650 GBP Range a 1,525 GBP spread; quartiles 200 and 895
32 Published figures from 28 source pages, read 1 Nov 2026
28 of 63 Sources read that publish one 44% publish a figure at all
- 1310 to 508
- 7508 to 1,007
- 51,007 to 1,505
- 51,505 to 2,003
- 12,003 to 2,502
- 12,502 to 3,000
Bands
| Bucket | Value |
|---|---|
| 10 to 508 | 13 figures |
| 508 to 1,007 | 7 figures |
| 1,007 to 1,505 | 5 figures |
| 1,505 to 2,003 | 5 figures |
| 2,003 to 2,502 | 1 figure |
| 2,502 to 3,000 | 1 figure |
28 of the 63 named sources read in full publish a figure; 35 publish none, read 1 November 2026.
By discipline
| Breakdown | Median | Range | Sources |
|---|---|---|---|
| disciplinePPC | 450GBP | 125 to 1,650GBP | 19 |
| disciplineSEO | 1,397.5GBP | 995 to 1,800GBP | 2 |
| disciplineboth | 2,150GBP | 1,800 to 2,500GBP | 2 |
Every figure, with its source
One row per published figure: the figure as the source's own page publishes it, the page, and the day it was read. A figure that is not on a page we read is not on this one.
The sentence each figure was read from (32)
- BCS Media SEO cost for solicitors, read 2026-10-21:
Growth and Scale tier retainers from £3,000 per month.
- The Legal Lab, read 2026-10-21:
from £2,500
- Whitehat SEO for solicitors, read 2026-10-21:
£2,000–£3,000 / month
- Grow with QS marketing for law firms, read 2026-10-21:
Starting at £2,000 per month, firms gain access to all our offerings, including industry-leading digital marketing for solicitors designed to enhance online presence, improve search engine rankings, drive targeted traffic, and convert visitors into loyal clients—all with no additional fees.
- The Legal Lab, read 2026-10-21:
SEO retainers start from £1,800 a month, and the total growth package starts from £2,500.
- Elmfields - PPC and legal marketing fees, read 2026-11-01:
Our marketing management retainers start at £1,800 + VAT per month, with no lengthy lock-in contracts.
- Social Surge - PPC and legal marketing fees, read 2026-10-21:
£1,650
- RankMyFirm pricing, read 2026-10-21:
Monthly fees begin afterwards, typically £1,500-£5,000+ per month.
- Clear Click PPC agency cost UK, read 2026-10-21:
Retainers from around £1,500, mid-market £2,500 to £6,000, or 10 to 20 per cent of spend.
- Clear Click PPC agency cost UK, read 2026-10-21:
Clear Click's paid media management starts from £1,500 a month plus VAT.
- PPC Chief - PPC and legal marketing fees, read 2026-11-01:
£1,500
- Footprint Digital legal sector marketing, read 2026-10-21:
PPC: £1,100/month.
- Happy PPC - PPC and legal marketing fees, read 2026-10-31:
Google Ads management from £1000* per month.
- Elite Digital pricing, read 2026-10-21:
SEO and AEO retainers start from £995/month, website care from £99/month and charity registration support from £899.
- Elite Digital pricing, read 2026-10-21:
£950/mo
- The Legal Lab, read 2026-10-21:
from £895
- MagnifyLab PPC for lawyers, read 2026-10-21:
Starts from £750
- GrowthLine - PPC and legal marketing fees, read 2026-11-01:
GrowthLine runs Google Ads for UK law firms and is measured on cost per enquiry, with management fees from £750 a month.
- Pledge Consultancy - PPC and legal marketing fees, read 2026-11-01:
Management fee from £695
- JW Digital - PPC and legal marketing fees, read 2026-10-21:
£500/month
- Atlas MKT - PPC and legal marketing fees, read 2026-10-31:
PPC management from £500 per month including VAT, on rolling monthly terms after an initial 90 days.
- ProntX - PPC and legal marketing fees, read 2026-11-01:
PPC and Google Ads £450 Monthly, rolling Management fee.
- Andrew Gorton Digital - PPC and legal marketing fees, read 2026-10-31:
My PPC management starts from £400 + VAT a month.
- BrisTechTonic - PPC and legal marketing fees, read 2026-10-31:
From £400 + VAT
- One PPC Agency - PPC and legal marketing fees, read 2026-10-21:
£360
- Stevie Morris Digital Marketing - PPC and legal marketing fees, read 2026-10-21:
Hands-on monthly optimisation, from £300/month.
- Dandy Marketing - PPC and legal marketing fees, read 2026-11-01:
Google Ads management starts at £200 + VAT a month, on a flat monthly fee with no lock-in contract.
- Luxbranding - PPC and legal marketing fees, read 2026-10-31:
From £199/month covers strategy, management, optimisation.
- SIXPL Technologies - PPC and legal marketing fees, read 2026-11-01:
£150
- DPOM - PPC and legal marketing fees, read 2026-10-21:
UK PPC management packages from £145 a month + VAT, run by our UK team.
- Heavyweight Digital - PPC and legal marketing fees, read 2026-11-01:
From £125/Month
- Rnk Rocket SEO for solicitors, read 2026-10-21:
Plans from £9.95/mo • Results in under 5 minutes
Read in full, publishes no figure
35 named sources were read in full on the dates shown and print no usable figure. They are counted, never filled in.
- Aqueous Digital legal, read 2026-10-12: every candidate on the page was refused
- RankMyFirm law firm SEO cost, read 2026-10-12: every candidate on the page was refused
- Marketing Lawyers PPC, read 2026-10-21: every candidate on the page was refused
- Marketing Lawyers SEO, read 2026-10-12: every candidate on the page was refused
- Whitehat law firm marketing costs, read 2026-09-12: every candidate on the page was refused
- 6S Marketers law firm SEO UK, read 2026-09-12: every candidate on the page was refused
- Ink Digital B2B legal SEO, read 2026-10-21: read in full and no accepted figure on the page
- Ink Digital pricing, read 2026-10-21: every candidate on the page was refused
- ClickGuardian best law firm PPC agencies UK, read 2026-10-21: every candidate on the page was refused
- HOC Digital, what law firms can and cannot say in ads, read 2026-10-21: every candidate on the page was refused
- Cloudswitched PPC management cost for law firms, read 2026-10-21: read in full and no accepted figure on the page
- Legal Marketing 4U, read 2026-10-21: read in full and no accepted figure on the page
- Legal Marketing 4U pricing, read 2026-09-21: read in full and no accepted figure on the page
- Cal Partners SEO for law firms, read 2026-09-21: read in full and no accepted figure on the page
- Get-Found SEO for solicitors UK, read 2026-09-12: every candidate on the page was refused
- Legal Marketing on choosing a compliant partner, read 2026-09-21: read in full and no accepted figure on the page
- FireTap Legal Marketing, read 2026-10-21: read in full and no accepted figure on the page
- Kleo Digital for law firms, read 2026-10-21: every candidate on the page was refused
- Finsbury Media, how much do PPC agencies charge, read 2026-09-21: every candidate on the page was refused
- SEOProfy law firm SEO cost, read 2026-10-12: every candidate on the page was refused
- Dashing Digital, what law firm SEO costs, read 2026-10-21: every candidate on the page was refused
- Footprint Digital pricing, read 2026-10-21: read in full and no accepted figure on the page
- 6S Marketers pricing, read 2026-09-21: every candidate on the page was refused
- Elite Digital PPC for legal firms, read 2026-10-21: every candidate on the page was refused
- Whitehat law firm Google Ads and PPC, read 2026-10-21: every candidate on the page was refused
- Whitehat law firm digital marketing guide, read 2026-10-21: every candidate on the page was refused
- Aqueous Digital pricing, read 2026-10-21: read in full and no accepted figure on the page
- Digital Squad legal marketing agency, read 2026-10-21: every candidate on the page was refused
- Digital Squad pricing, read 2026-10-21: every candidate on the page was refused
- HeroSEO paid ads for legal, read 2026-09-21: every candidate on the page was refused
- Visionary Marketing - PPC and legal marketing fees, read 2026-11-01: every candidate on the page was refused
- All Aspect Media - PPC and legal marketing fees, read 2026-10-31: every candidate on the page was refused
- Solicitors Marketing - PPC and legal marketing fees, read 2026-11-01: read in full and no accepted figure on the page
- Solicitors Marketing - PPC and legal marketing fees, read 2026-11-01: read in full and no accepted figure on the page
- Pinnacle Internet Marketing - PPC and legal marketing fees, read 2026-11-01: read in full and no accepted figure on the page
Methodology
Every row is a verbatim sentence read from the named source's own page through our fetch service on the date shown, hash-pinned to the stored read (the sha of the page's visible text; the raw page is mirrored to R2).
28 of the 63 named sources that could be read published a usable figure; 35 published none and are recorded as not published, never filled in; 4 could not be read (blocked, dead or unreachable) and count nowhere.
The headline figures (median, minimum, maximum, quartiles) are over ONE figure per source for each breakdown it prices, in GBP (a source's median where its page yielded several accepted sentences for one breakdown), so a page that gives figures for several breakdowns gives one for each and N counts 32 figures, never sentences; 614 candidate sentence(s) were refused by a reviewer with the reason recorded.
The fuller derivation this dataset is chartered to grow into (not yet what the figures above are; they are each source's own published figure as read): one row per specialist agency: the fee model it publishes (flat retainer, percentage of ad spend, one-off plus retainer), the entry fee, the minimum ad spend and any setup fee, split by discipline (PPC, SEO, both); across the board, the median and range of the entry retainer for a law firm against the same figures for a generalist agency, which is the LEGAL PREMIUM - what a firm pays for sector specialism - and is the figure no guide in this market computes.
The share of specialists publishing a fee at all is reported beside it.
614 candidate sentences on these pages were refused by a reviewer; each refusal and its reason is recorded in the review ledger.
Sources (67)
- MagnifyLab PPC for lawyers(the publisher's own terms; quoted for reporting and comment)
- Footprint Digital legal sector marketing(the publisher's own terms; quoted for reporting and comment)
- Aqueous Digital legal(the publisher's own terms; quoted for reporting and comment)
- RankMyFirm pricing(the publisher's own terms; quoted for reporting and comment)
- RankMyFirm law firm SEO cost(the publisher's own terms; quoted for reporting and comment)
- Marketing Lawyers PPC(the publisher's own terms; quoted for reporting and comment)
- Marketing Lawyers SEO(the publisher's own terms; quoted for reporting and comment)
- Whitehat law firm marketing costs(the publisher's own terms; quoted for reporting and comment)
- Whitehat SEO for solicitors(the publisher's own terms; quoted for reporting and comment)
- 6S Marketers law firm SEO UK(the publisher's own terms; quoted for reporting and comment)
- BCS Media SEO cost for solicitors(the publisher's own terms; quoted for reporting and comment)
- Ink Digital B2B legal SEO(the publisher's own terms; quoted for reporting and comment)
- Ink Digital pricing(the publisher's own terms; quoted for reporting and comment)
- Clear Click PPC agency cost UK(the publisher's own terms; quoted for reporting and comment)
- ClickGuardian best law firm PPC agencies UK(the publisher's own terms; quoted for reporting and comment)
- HOC Digital, what law firms can and cannot say in ads(the publisher's own terms; quoted for reporting and comment)
- Cloudswitched PPC management cost for law firms(the publisher's own terms; quoted for reporting and comment)
- Legal Marketing 4U(the publisher's own terms; quoted for reporting and comment)
- Legal Marketing 4U pricing(the publisher's own terms; quoted for reporting and comment)
- The Legal Lab(the publisher's own terms; quoted for reporting and comment)
- Cal Partners SEO for law firms(the publisher's own terms; quoted for reporting and comment)
- Get-Found SEO for solicitors UK(the publisher's own terms; quoted for reporting and comment)
- Legal Marketing on choosing a compliant partner(the publisher's own terms; quoted for reporting and comment)
- FireTap Legal Marketing(the publisher's own terms; quoted for reporting and comment)
- FireTap Legal Marketing pricing(the publisher's own terms; quoted for reporting and comment)
- Kleo Digital for law firms(the publisher's own terms; quoted for reporting and comment)
- Law SEO Agency pricing(the publisher's own terms; quoted for reporting and comment)
- Finsbury Media, how much do PPC agencies charge(the publisher's own terms; quoted for reporting and comment)
- SEOProfy law firm SEO cost(the publisher's own terms; quoted for reporting and comment)
- Dashing Digital, what law firm SEO costs(the publisher's own terms; quoted for reporting and comment)
- Rnk Rocket SEO for solicitors(the publisher's own terms; quoted for reporting and comment)
- Grow with QS marketing for law firms(the publisher's own terms; quoted for reporting and comment)
- Footprint Digital pricing(the publisher's own terms; quoted for reporting and comment)
- 6S Marketers pricing(the publisher's own terms; quoted for reporting and comment)
- Elite Digital pricing(the publisher's own terms; quoted for reporting and comment)
- Elite Digital PPC for legal firms(the publisher's own terms; quoted for reporting and comment)
- Whitehat law firm Google Ads and PPC(the publisher's own terms; quoted for reporting and comment)
- Whitehat law firm digital marketing guide(the publisher's own terms; quoted for reporting and comment)
- Aqueous Digital pricing(the publisher's own terms; quoted for reporting and comment)
- Digital Squad legal marketing agency(the publisher's own terms; quoted for reporting and comment)
- Digital Squad pricing(the publisher's own terms; quoted for reporting and comment)
- HeroSEO paid ads for legal(the publisher's own terms; quoted for reporting and comment)
- HeroSEO pricing(the publisher's own terms; quoted for reporting and comment)
- Visionary Marketing - PPC and legal marketing fees(the publisher's own terms; quoted for reporting and comment)
- DPOM - PPC and legal marketing fees(the publisher's own terms; quoted for reporting and comment)
- Stevie Morris Digital Marketing - PPC and legal marketing fees(the publisher's own terms; quoted for reporting and comment)
- Andrew Gorton Digital - PPC and legal marketing fees(the publisher's own terms; quoted for reporting and comment)
- PPC Chief - PPC and legal marketing fees(the publisher's own terms; quoted for reporting and comment)
- JW Digital - PPC and legal marketing fees(the publisher's own terms; quoted for reporting and comment)
- One PPC Agency - PPC and legal marketing fees(the publisher's own terms; quoted for reporting and comment)
- SIXPL Technologies - PPC and legal marketing fees(the publisher's own terms; quoted for reporting and comment)
- Social Surge - PPC and legal marketing fees(the publisher's own terms; quoted for reporting and comment)
- All Aspect Media - PPC and legal marketing fees(the publisher's own terms; quoted for reporting and comment)
- Happy PPC - PPC and legal marketing fees(the publisher's own terms; quoted for reporting and comment)
- GrowthLine - PPC and legal marketing fees(the publisher's own terms; quoted for reporting and comment)
- Elmfields - PPC and legal marketing fees(the publisher's own terms; quoted for reporting and comment)
- Solicitors Marketing - PPC and legal marketing fees(the publisher's own terms; quoted for reporting and comment)
- Bambino Agency - PPC and legal marketing fees(the publisher's own terms; quoted for reporting and comment)
- Dandy Marketing - PPC and legal marketing fees(the publisher's own terms; quoted for reporting and comment)
- ProntX - PPC and legal marketing fees(the publisher's own terms; quoted for reporting and comment)
- Luxbranding - PPC and legal marketing fees(the publisher's own terms; quoted for reporting and comment)
- Pledge Consultancy - PPC and legal marketing fees(the publisher's own terms; quoted for reporting and comment)
- Atlas MKT - PPC and legal marketing fees(the publisher's own terms; quoted for reporting and comment)
- BrisTechTonic - PPC and legal marketing fees(the publisher's own terms; quoted for reporting and comment)
- Solicitors Marketing - PPC and legal marketing fees(the publisher's own terms; quoted for reporting and comment)
- Pinnacle Internet Marketing - PPC and legal marketing fees(the publisher's own terms; quoted for reporting and comment)
- Heavyweight Digital - PPC and legal marketing fees(the publisher's own terms; quoted for reporting and comment)
Cite or embed this figure
For PPC, the median published figure in the Law Firm Marketing Fee Index is 450 GBP across 19 figures from the sources' own pages (range 125 to 1,650 GBP), read 1 November 2026.
28 of the 63 named sources read in full publish a figure; 35 publish none, read 1 November 2026.
Law Firm Marketing Fee Index, discipline PPC: median 450 GBP across 19 sources, read 1 November 2026.
Law Firm Marketing Fee Index, discipline SEO: median 1,397.50 GBP across 2 sources, read 1 November 2026.
Law Firm Marketing Fee Index, discipline both: median 2,150 GBP across 2 sources, read 1 November 2026.
Cite as: "ppclawfirms.co.uk Law Firm Marketing Fee Index", updated 2026-11-01, https://ppclawfirms.co.uk/datasets/law-firm-marketing-fee-index/.
Download the CSV (32 rows, computed 2026-11-01)
Questions this data answers
What does PPC and SEO for a UK law firm cost: the fee model, the entry fee and the minimum ad spend?
For PPC, the median published figure in the Law Firm Marketing Fee Index is 450 GBP across 19 figures from the sources' own pages (range 125 to 1,650 GBP), read 1 November 2026.
What is the published figure for PPC in the Law Firm Marketing Fee Index?
For PPC, the median published figure is £450 across 19 figures from the sources' own pages, from £125 to £1,650, read 1 Nov 2026.
Where do the figures in the Law Firm Marketing Fee Index come from?
Every figure is quoted from its source's own page and dated (last read 1 Nov 2026). 63 named sources were read and 28 publish a figure; the 35 that publish none are recorded as not published, never estimated.